Wørd of the week – egosurfing

egosurfing pp.

Scouring the Internet’s archives and search engines for mentions of your own name or your business name.

Example Citation:
“Are you curious to see where your name appears online? If so, you might have tried asking your favourite search engine where your name appears. There is a term for this – it’s called ‘egosurfing.’ ”
-Maria O’Daniel, “Several reasons for going on egosurf trip,” New Straits Times, October 18, 1999

Notes:
This word appeared originally in Gareth Branwyn’s Jargon Watch column (Wired magazine).